Theyre powerful, combining the meaning behind a name with the tone and personality crafted in their design. Workshop instruction will be demonstrated on Adobe Illustrator on a Mac. wordmark is actually the better approach. Participants must bring their own fully-charged laptop with Adobe Illustrator pre-installed.Ī free trial of the Creative Suite can be found on Adobe’s Web Site. Intermediate Adobe Illustrator skills are required in order to keep pace. He has lectured the topics of typography and graphic design at both the University of Southern California (USC) and College of the Canyons in Valencia. wordmark noun A logotype a standardized graphic representation of the name of a company or product used for purposes of easy identification. He is an ex-engineering student and has spent over 19 years in the field of design focusing on brand identity, development and annual reports for brands such as Quiksilver, Canon, Wet Seal, K2, United Way and Sicor. Michael is the lead instructor at TypeEd and Creative Director at Ramp Creative. All participants will receive refreshments and heavy apps to keep you satiated throughout your workshop. We will discuss how these details make a wordmark stand the test of time and withstand future applications. Examples: Wix, Coca-Cola, Subway, Casper, Kellogg’s, eBay and West Elm. Enjoy the day finessing the proper scale, spacing, and stroke weight of custom letterforms. A wordmark is a great choice for brands with catchy names, or those that want to get their name out into the world, as their logo will appear throughout all their marketing materials. Marks Of Desire is an intermediate typography workshop where you’ll create a new wordmark by modifying an existing logotype, giving rise to a new meaning for a brand. In this workshop, you’ll get a sneak peek into how brand marks shape our culture, lifestyles and purchase habits through the meaning of the graphic details.
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